When It Comes to Data, Freshness Counts
DELIVER YOUR MESSAGE FIRST FOR BEST RESULTS
It’s proven: Faster turnaround equals higher ROI. The older your leads, the colder the response. That’s why it’s so important to turn your data around into marketing messages as quickly as possible. Wilen’s white-paper facilities in Florida and Nevada get your marketing communications printed on-demand, out the door, and in homes sooner than anyone else. Mailing from both sides of the United States, we can deliver anywhere in the country within 1-3 days. Let’s talk about speed.
The Case Study Wilen recently performed a simple but statistically significant A/B test to compare the effectiveness of “fresh” data and older data. A client offered personal loans to pre-qualified prospects via direct mail. Some of the offers were delivered promptly after the data was made available by credit bureaus, while some were held back for one month. The response rates were compared a month after that.
The “fresh data” segment performed exceptionally well—with the “old data” segment showing responses at a 76% lower rate, approvals at an 80% lower rate, and conversions at an 81% lower rate.
The value of speed-to-market is obvious and indisputable, especially for campaigns dependent on financial information. Shorter delivery times means fresher data, which results in greater outcomes.
