Pressing Thoughts

The older and more formidable brother of direct mail, catalogs, have a longstanding history of encouraging sales and bolstering top-line growth. A ...

Last week, the direct marketing industry gathered together in Los Angeles, California for the annual &THEN conference, hosted by the DMA. With ...

In the battle for a generous donor base, charities and nonprofit organizations have a difficult task: to establish and maintain a "cause" that ...

This political race has been very interesting to say the least. From the outrageous comments—to the equally outrageous candidates—the people of the ...

There are more millionaires living in the United States than ever before, and with income inequality on the rise, affluent audiences represent a ...

Say what you will about Millennials, but they are damn important to both the economy and the direct marketing space. As a group, these men and women ...

For the first time in nearly a century (97 years to be exact), the USPS has reduced the postage rate on several mail classifications. This historic ...

In light of the most morally interesting Presidential race in recent memory, we think it’s fair to say that the candidates use of direct mail is one ...

Consistently consistent, effortlessly effective and meaningfully measurable, direct mail marketing has been a proven ROI-yielding advertising medium ...

As the clash between physical and digital heats up, clickbait and infographics have now become direct marketing’s new battleground. These two ...