Direct Mail Marketing Blog | Wilen

Matthew Becce

Ad:Tech 2016 Recap & Key Takeaways

The original authority for marketing and media technology, this year’s ad:tech 2016, featured topic-driven panels, keynotes and hands-on workshops to ...

Far From Slacking: How To Overcome the Biggest Threat to Email Marketing

The average office worker sends/receives 122 emails every day. Based on a 9-to-5 workday, this equates to a new message every four minutes. Everyone ...

5 Actionable Insights for Affluent Audience Marketing

There are more millionaires living in the United States than ever before, and with income inequality on the rise, affluent audiences represent a ...

Life After Side Ads: What Google's PPC Update Means for Direct Marketers

Back in February, Google made it official that pay-per-click (PPC) ads would no longer be shown to the right of organic search engine results. And ...

Decoding Drupa for Direct Marketing

For those uninitiated or outside the commercial print industry, Drupa (derived from druck und papier, meaning print and paper respectively) may sound ...

Ad Trust: Ooze It Or Lose It

From the paid to the owned to the earned (media), the element of trust has never been more at play across the marketing continuum. Add the increasing ...

Direct "Mailennials": Marketing To Generation Y

Say what you will about Millennials, but they are damn important to both the economy and the direct marketing space. As a group, these men and women ...

USPS Poised to Decrease Rates for the First Time in a Century

For the first time in nearly a century (97 years to be exact), the USPS has reduced the postage rate on several mail classifications. This historic ...

DM 4 Prez: Why Political Direct Mail is a Real Winner

In light of the most morally interesting Presidential race in recent memory, we think it’s fair to say that the candidates use of direct mail is one ...

A Bank Makes Bank Thanks to Variable Direct Mail

Consistently consistent, effortlessly effective and meaningfully measurable, direct mail marketing has been a proven ROI-yielding advertising medium ...

Pressing Thoughts

Matthew Becce

Recent Posts

Ad:Tech 2016 Recap & Key Takeaways

Far From Slacking: How To Overcome the Biggest Threat to Email Marketing

5 Actionable Insights for Affluent Audience Marketing

Life After Side Ads: What Google's PPC Update Means for Direct Marketers

Decoding Drupa for Direct Marketing

Ad Trust: Ooze It Or Lose It

Direct "Mailennials": Marketing To Generation Y

USPS Poised to Decrease Rates for the First Time in a Century

DM 4 Prez: Why Political Direct Mail is a Real Winner

A Bank Makes Bank Thanks to Variable Direct Mail

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Pressing Thoughts

Matthew Becce

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