Direct Mail Marketing Blog | Wilen

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Pioneering Print: Wilen Grows 4-color Variable Data Printing Capabilities with Kodak

About 18 years ago, we broke ground on our first direct mail manufacturing facility in Deerfield Beach, Florida. You might think that entering the ...

Why is clickbait so irresistible?

They come in many shapes, sizes and numbers. Listicles and how-to’s served with an extra scoop of vagueness and a sprinkle of pop culture. The ...

Credit Card Direct Marketing Trends

As part of the creative process, we always review the current market landscape of whatever vertical we’re working in to help steer creative ...

4 Ways to Maximize Postage Savings

As you may have heard, the Postal Regulatory Commission recently approved a 2% postage rate increase. While this is good news for the Postal Service, ...

A/B Testing: A Recipe for Success

Say there’s a big chocolate cake you bring to all your social gatherings. It’s a classic, a hit. And of course you don’t want to stray away from what ...

6 Tips to Help You Connect With Your Audience in 2015

In 2014, it became clear that capturing a consumer’s attention meant more than simply targeting them. In order to stand out and remain memorable (in ...

Inbox (101) - Email Marketing Tips

Email marketing is a tricky business, but like any project, you need to start with a strong foundation. The success of your email marketing campaign ...

Our Top 5 Takeaways from DMA14

Each year, Wilen makes a pilgrimage to the Direct Marketing Association's annual conference. The event offers "ideas, innovations and case studies ...

It's what's on the outside that counts

Consumers can easily differentiate between mail from businesses and mail from friends and family based on visual cues. Smart marketers are blurring ...

Database Direct Marketing – Mind Your Data

For today’s B-to-B and B-to-C marketers, data is one of the most valuable intellectual properties. Why? Because the data can be mined to effectively ...

Pressing Thoughts

EMOTL

Recent Posts

Pioneering Print: Wilen Grows 4-color Variable Data Printing Capabilities with Kodak

Why is clickbait so irresistible?

Credit Card Direct Marketing Trends

4 Ways to Maximize Postage Savings

A/B Testing: A Recipe for Success

6 Tips to Help You Connect With Your Audience in 2015

Inbox (101) - Email Marketing Tips

Our Top 5 Takeaways from DMA14

It's what's on the outside that counts

Database Direct Marketing – Mind Your Data

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Pressing Thoughts

EMOTL

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