Direct Mail Marketing Blog

The Environmental Benefits of Digital Printing

It is extremely important that we as direct mail marketers look for ways to reduce our environmental impacts. This means that we must find the best ...

WILEN GROUP TURNS 50

Fifty years ago, Richard Wilen founded a small business creating program guides for the then-burgeoning cable television industry. His foresight into ...

Avoiding a Dud: How to Find the Right Direct Mail Agency

Direct mail can be a very effective tool in testing advertising materials and reaching new customers. If you’re searching for the perfect direct mail ...

Ever Wanted To Be A Secret Agent?

Our new Wilen Red Decoder® might just be the next best thing! To add an element of mystery to your direct mailings, the Decoder uses a red glassine ...

How can a wallaby improve your ROI?

How can a wallaby improve your ROI? Well, it can’t. However, there IS another kind of marsupial that can do that and more. Introducing the Wilen ...

Want a pop in response? Use personalized digital printing.

In the world of marketing, concepts and tools are constantly evolving – and as marketers, it’s our job to keep up with the latest technology. When ...

How Does the Insurance Industry Use Direct Mail?

According to the Insurance Journal, direct mail is “a necessary and powerful tool” for professionals within the insurance industry. This is ...

This Little Cheetah Went to Market: Six Secrets to Step Up Your Speed to Market

Speed to market is so important to today’s businesses. Being the first to communicate with clients and prospects—and make them aware of new offers, ...

Direct Mail Marketing Predictions for 2020

There are many interesting direct mail marketing trends in store for the year ahead. In recent years, there has been an erroneous notion that ...

6 Reasons Personalization is Key in Direct Mail Marketing

Ready to get personal? In direct mail marketing, the more personalization the better. In fact, personalization (when used correctly) is a must-have. ...

Pressing Thoughts